Brief
Boost chefs’ brand loyalty and awareness of Macphie’s Nacho Cheese Sauce before a competing product hits the market.
Insight
I’ve worked in professional kitchens. A lot of incredibly unprofessional stuff happens in there. Anything that can go wrong, at some point, will.
Idea
Macphie’s Nacho Cheese Sauce is easy to cook perfectly. So, whatever else goes wrong in the kitchen, it’s at least One Less Drama.
Awareness Phase
We made high-impact DPS and social carousels that dramatised the chaos of the professional kitchen and the Nacho Cheese Sauce is the only thing going right.
Extending the idea that our nacho cheese sauce is just about the only thing in the kitchen you can’t get wrong, we then served up some incredibly well-done follow-ups to those who engaged with our awareness ads.
Retargeting Phase
Results
Stay tuned… this is live right now!