Brief
We were tasked with boosting chefs’ brand loyalty and awareness of Macphie’s Nacho Cheese Sauce before a competing product hit the market
Insight
I’ve worked in professional kitchens. A lot of incredibly unprofessional stuff happens in there. Anything that can go wrong, at some point, will.
Idea
Macphie’s Nacho Cheese Sauce is virtually indestructible. However you cook it, it’s incredibly difficult to mess up. So, whatever else goes wrong in the kitchen, it’s at least One Less Drama to worry about.
Awareness Phase
We made high-impact DPS and social carousels that dramatised the chaos of the professional kitchen and the Nacho Cheese Sauce is the only thing going right.
Extending the idea that our nacho cheese sauce is just about the only thing in the kitchen you can’t get wrong, we then served some incredibly well-done follow-ups to those who engaged with our awareness ads.
Retargeting Phase
Results
Stay tuned… this is live right now!