Brief
After a few years in lockdown, young adults were avoiding travelling by bus because they didn’t really know how to do it. Convince them it’s easy.
Insight
It’s easy to ride the bus like a pro when you know how.
Idea
How-To Highlights
We made a series of fun films for all the social platforms that ‘da yoof’ use, narrating people using the bus normally like they’re all masterclasses of athletic prowess, just really blowing up the drama and excitement for super simple stuff.