Brief
One of our international medical clients (who chose to remain anonymous here) asked us to make colorectal cancer screening the hot new pass-time for over-45s.
Insight
People don’t talk about getting their colon checked because it’s embarrassing.
Idea
Hard to talk about. Easy to screen for.
We made a series of fun wee films that talk about colon cancer screening, but actually don’t. For the sake of the anonymous Leading Medical Device Manufacturer that asked us to make these, I’ve removed the logo and URL that drove to a booking platform…
Results
Our client typically saw engagement rates of around 3% on their content. These films smashed that benchmark by almost 20x, with an overall engagement rate of 57%.
Brucie Bonus
We won a Creative Floor Health Award in Comedy for this mini campaign. Can I get a whoop whoop?! But my boss vetoed this mailer idea for sharing the news.
Comedy is subjective, I guess…
